Alaya High just made Empire Distribution record books by becoming the youngest ever to sign with the label. The 11 year-old flexed her precocious agenda with a self-portrait with posters of XXXTentacion hanging overhead. There’s an unspotted carpet layout that reads “EMPIRE” next to a stylized pattern, erasing any doubts you may have had before you clicked on the link.
Empire Distribution has done business with the likes of Kendrick Lamar, Schoolboy Q, Ab-Soul, Anderson Paak, Freddie Gibbs, YFN Lucci, Young Dolph, Boosie Badazz, Webbie, and now an 11-year old Internet midcarder some have dubbed “The Next Yodeling Boy.” Alaya reps Atlanta but is currently based in Houston, Texas, whereas Empire Distribution holds its business hours in and around the Sillicon Valley.
Unlike some rap professionals who fake injury to avoid exposing weakness, Alaya puts it all on display, especially her performance over BlocBoy JB’s “Shoot.” While she is nowhere near a finished product, you get a sense that she has great instincts for the craft through kinetic movement. The flow is passable, if not already well above the industry “bounce rate.”
It only took 3 hours for Empire to push their newly minted signee YouTube in this here “Freestyle” over Tyga‘s Swish from the passenger side of a modest whip she can’t drive (legally).