6LACK Recruits Elton John, Majid Jordan & More For Latest Campaign

The rollout for 6LACK’s forthcoming East Atlanta Love Letter album has been one of the more creative efforts this year with the rapper and crooner announcing aSeptember 14th release date exclusive customized postcards sent off to 25,000 fans with the album cover on the front and the question, “Can I Ask You A Question About Love?” written on the back.

Now, in keeping up with thematic elements, 6LACK has returned with a supplement to that very question with a brief clip in which it is answered in detail by the likes of Sir Elton Jonh, Davido, Majid Joradan, A. Chal and more.

“I think what we’re trying to do is communicate with our words a feeling that you can’t describe,” says A. Chal in one scene before the clip transitions to Elton John as he sits next to his husband and Canadian filmmaker David Furnish. “You don’t stop loving until you die,” adds the legendary entertainer.

Next up, Bear plans to gift 25,000 more lucky fans with another round of exlcusive postcards that will be delivered to their mailboxes in which they will be able to have a first look at his sophomore album’s track list just ahead of its release. To get in on the action seen in his latest video, fans can also record their own confessionals about the intricacies of love and upload them directly to 6LACK’s website.