New York, NY – Hip Hop’s trusted headphones, Beats By Dre and the National Basketball Association (NBA) have announced today (September 5) the dawn of a comprehensive marketing and merchandising partnership.
The new agreement will unequivocally make Beats the official headphone, wireless speaker and audio partner of the NBA, Women’s National Basketball Association (WNBA), NBA G League and USA Basketball.
The multi-year partnership will commence in October 2018, just in time for the 2018-2019 NBA season.
“Beats revolutionized the music industry and has become one of the most innovative and culturally influential brands in the world,” NBA Commissioner Adam Silver says press release. “Through our partnership, we have an exciting opportunity to merge sports, pop culture and technology to deliver unparalleled experiences and premium products to our fans.”
Beats will establish separate deals with NBA teams, which naturally includes NBA team-branded headphones. NBA stars such as LeBron James, James Harden, Draymond Green, James Harden, Ben Simmons, Jayson Tatum and Karl-Anthony Towns will continue to act as brand ambassadors.
A new :30 spot featuring a brand new track from Migos’ Quavo has also surfaced to commence the partnership.
“I always want to be the best and work with the best. That’s why I joined the Beats fam – they have the best headphones and they made them a style icon when no one else thought of electronics that way,” reigning NBA MVP James Harden chimed in. “Whether I’m traveling, working out or decompressing after a game, I can’t imagine listening to anything without them. Beats loves basketball and always works to tell the stories of their favorite players. I’m excited to see what they do with the NBA.”
In addition to providing product to players, Beats will also hold activations during marquee events including NBA All-Star, NBA Draft presented by State Farm, international NBA games in China and Europe, WNBA All-Star, WNBA Draft presented by State Farm, and USA Basketball men’s and women’s national team exhibition tours.
“The NBA and its players have long been significant drivers of global culture. Basketball, music, and style speak as one voice: Julius Erving became a style icon, Allen Iverson cemented Hip Hop’s place on and off the court and LeBron James is breaking new music every day… the list goes on and on,” said Luke Wood, President of Beats by Dr. Dre. “This partnership with the NBA is the perfect alignment for Beats. It feels like coming home.”