Biggie Would Have Lived Had He Listened to This Legendary CEO

In efforts to make the hip-hop world a little more open, Rap-A-Lot Records CEO James Prince is writing a book. Titled The Art and Science of Respect, the project will be released in June 2018, spilling out several secrets.

According to anonymous sources, one tale The Art and Science of Respect will tell is that of the weeks leading to Biggie’s death. Born Christopher Wallace, the hip-hop legend died in the spring of 1997.

Allegedly, the “Juicy” rapper would have lived a lot longer had he listened to J. Prince.

As the Story Goes…

Biggie Would Have Lived Had He Listened to This Legendary CEO

Source: Twitter ‏@mashable

According to TMZ‘s insiders, Prince visited both Biggie and Diddy in Los Angeles while they were shooting the music video for “Hypnotize.” In February 1997, Prince, Diddy and Biggie talked about the dangers lurking around the then-25-year-old.

As the story goes, Prince jet to LA after becoming deeply worried about Biggie’s safety in the city. When he got there, Prince told Biggie to leave, worrying even more after he saw Biggie’s poor security set up.

Prince’s concerns stemmed from the fact that he, who was reportedly in LA not too long before he flew there to see Biggie and Diddy, heard rumors of a revenge hit. For reference: This was less than six months after Tupac’s death. Though there was never any solid proof, many believed both Biggie and Diddy were responsible for the rapper’s murder.

With strong feelings that someone was plotting to kill Biggie in response to Tupac’s passing, Prince pushed Biggie to leave California. Biggie didn’t heed Prince’s advice, opting instead to focus on his latest project.

The rest is history.

A few weeks afterwards, Notorious B.I.G — who Billboard ranked as one of the top ten greatest rappers of all time — was shot in a GMC Suburban outside of Los Angeles’ Petersen Automotive Museum. He was rushed to Cedars-Sinai Medical Center with four bullets in his chest.

He was pronounced dead merely hours afterwards and buried about a week later.

Passing Legends

Biggie Would Have Lived Had He Listened to This Legendary CEO

Credit: Eli Reed/Magnum Photos

TMZ reports that they were told that Prince’s meeting with Biggie “is one of several stories from behind the scenes of hip-hop that J.Prince will reveal in his book.”

Clarity of Biggie’s death, which is still unsolved, comes close on the heels of Tupac’s murderer being identified. Keffe D, who was being interviewed for BET’s The Death Row Chronicles, ran through the night of Tupac’s murder. He explained that he and a group were hanging out that September night, hitting up the 662 Club before leaving the club to “party and s**t” with alcohol.

As Keffe D (front seat passenger), Terrance Brown (the driver), DeAndre Smith (back seat driver side), and Keffe D’s nephew Orlando Anderson (back seat passenger side) were in the car, they spotted Tupac. According to Keffe, the rapper was hanging out of the sunroof entertaining some female fans who were driving behind him.

“We came up, uh, Harmon. And, uh, aw s**t, there they come in that BMW. All the chicks was like ‘Tupac!’ And he was like ‘Hey!’ like a celebrity, like he was in a parade,” Keffe remembered. “If he wouldn’t even been out the window, we would have never seen him.”

The Code

Soon after Brown made a U-turn, their car was stopped at a red light right next to Tupac and Suge’s. While Keffe said that the shots did not come from the front seat of the car, when hit with a direct question, he didn’t give a straight answer.

“You said the shots came from the back,” the host said. “Big Dre, Orlando. Who shot Tupac?” With a nervous smile, Keffe answered, “Going to keep it for the code of the streets. It just came from the backseat, bro.”

Though he didn’t say the name straight out, many took this to confirm that his nephew Orlando is Tupac’s murderer. This recent interview is constant with past statements Keffe has made about the night Tupac was shot, including a three-hour recording of Keffe D’s admissions. It was taken from the LAPD archives by ex-Detective Greg Kading and reviewed by LA Weekly in 2011.