Legend has it that Pusha T ruined Drake‘s reveal with Adidas and set the deal back a few months — then communication was cut off completely. So we had little recourse but to surmise Drake’s expired shoe deal was still a negotiable act. But as of midnight, the pendulum has swung to one side. Drake’s suggestive lyrics on
Even before Drake hinted towards Nike (and it can’t be both unfortunately) he had begun unveiling his OVO/Nike collab, in a series of noncryptic Instagram post. Evidently the sneaker contract is something of itself, the OVO/Nike deal accounts for business he cut on the side. Drake is meticulous with his wardrobe, so if he wears Nike sweats it invariably means he favors their product, would it not?
Drake is such a market sell that he stands to profit from his style guide. Last week an orange sweater Drake wore during a public outing was so in-demand, fans had to settle for a pre-order submission guide upon discovering the webstore.
Could the Adidas rumors be proven untrue? Did Drake kibosh his deal last minute after Pusha T stole his thunder? Would he reconsider the Jordan Brand or side with Nike on the general front? These are all questions we are narrowly closer to answering.