UK Hip HopTalk Premiere: Burgeoning Hip Hop artist LoneMoon has dropped a new visual for “Back To It.”
Written by the main character Ace Blackberry, the video was shot in a small Iowa town. For a full week, the Oklahoma native slept in his car in freezing temperatures to capture all the footage, which he called an “amazing experience.”
“We set out to entertain others,” LoneMoon tells UK Hip HopTalk. “That’s something I’ve struggled with all my life. I feel like I’ve pretended to be someone other than myself for a long time. It was just so other people would accept me.
“’Back To It’ is about staying on track and not giving up, not falling for any temptations — like hurting myself to entertain others, or pretending to be someone else in order to please or satisfy those around you.”
The track is taken from LoneMoon’s forthcoming album, Better Luck Next Time, which is expected to arrive on October 9.
“The concept of the album is to present an illustration of the death of a part of my artistry/myself as a person,” LoneMoon says. “It’s a testament to leaving parts of me behind that publicly ‘define’ me in the past — whether or not those attributes given to me by others were true to me or not.
“Better Luck Next Time is, I believe, my first completely self-produced venture, so it’s an extremely liberating point in my career. I’m ready to take my sound where I want it to go. The artwork depicts my previous public image dying and my previous self, soon to be replaced by the future. I hope that the people that hear this project stick around to experience it.”
Watch the “Back to It” video above and purchase/stream the single here.