Earlier this month, posters with 4:44 started popping up in New York City and on the Internet.
When its connection to Jay Z was revealed, folks started speculating about a new album. Then we got information which suggested it could be a TIDAL film.
We still don’t know what it is for sure, but we do know its date.
6.30.17 would be a Friday, which is the day for album releases.
Adding to the intrigue is an interview Damian Marley did with Billboard, in which he spoke about a recent trip Hov made to Marley’s hometown Kingston.
In addition, the usually social-media-shy Hov jumped on Twitter Thursday night and shouted out all his favorite rappers.
What do you think is going to happen on June 30?