Nicki Minaj's Relying On Social Media Giant To Sell Her Queen Chain –

Young Money’s Nicki Minaj is in full Queen promo mode. The hip-hop diva has announced she’s selling a new signature chain with help from social media giant Snapchat.

Onika went to Instagram Friday (August 10) to announce her partnership with Snapchat.

Barring any last-minute changes, Nicki plans to drop her new Queen album today at noon.

Last night, Nicki revealed she’s performing one of her Queen anthems at this month’s MTV Video Music Awards show.

On Wednesday, Nicki gave fans a sneak peek at an unreleased song snippet.