Sports apparel giant Nike is leveling up in a major way despite what President Donald Trump and a small fraction of haters think. New reports claim the iconic company’s sales are increasing more than normal amid its newly launched Colin Kaepernick-featured Just Do It campaign.
Compared to last year’s early September Internet sales, Nike nearly doubled its profits amid some perceived backlash to its new ad.
Some experts have pointed out the publicized outcries of instant boycotters represent a smaller fraction of customers than people think.
Over the past few days, President Trump has singled out Nike for its pro-Kaepernick move.
This week, reports claimed Nike completely knew the risk involved in working with CK.