Carrie Underwood celebrates the release of her fitness and lifestyle book Find Your Path by launching the fit52 fitness app. The country superstar unveiled her new wellness platform on Monday (March 2), one day ahead of her book’s release.
“Fitness is a true passion for me,” Underwood says in a statement. “The fit52 app incorporates what I’ve been doing myself for years, and we’ve made it easy and totally accessible for anyone that wants help in working out. We worked really hard to create a high-quality, user-friendly app that is designed for busy people and their busy lives. fit52 meets you wherever you are on your health journey, and I’m so proud of it.”
The fit52 app is part of a holistic wellness platform designed to encourage and support people on their respective personal wellness journeys with the goal to make it easier “to find your path to a stronger, healthier you.” The app was created in partnership with Creative Labs and Creative Artists Agency (CAA), and is now available for download on iOS.
Underwood collaborated with her longtime personal trainer, Eve Overland, so users of fit52 can experience a wide variety of workout routines that can be done in 30 minutes.
“Many people are motivated to achieve their fitness goals by working out with friends. Yet most fitness apps are targeted at solo workouts,” said Pauline Moller, CEO at Creative Labs. “When Carrie came to us with this concept, we saw a great opportunity to create a platform that is fun, community-focused and relieves the burden of over-complicated programs that align with people’s schedules and motivations. We are incredibly excited to work with Carrie to develop this program further.”
Get a glimpse of Underwood’s new fit52 app below.
