After Beyoncé name-dropped “OnlyFans” on the remix of Megan Thee Stallion’s “Savage”, the content-subscription website saw a major boost in traffic.
It’s not everyday that your company gets a shoutout from Beyoncé, especially in a song form. On Wednesday, Beyoncé and dropped off her latest EP, Suga, and the world went nuts. To say that the track was a pleasant surprise would be a major understatement. The “Savage” remix saw Bey delivering flawless vocals as well as , one of which drew more attention than the others. The Queen opens her first verse with the lines, “Hips TikTok when I dance/On that Demon Time, she might start an OnlyFans,” referencing not one, not two, but three popular quarantine past times that have been blowing up lately.
While TikTok is relatively self-explanatory, “Demon Time” is a recurring DIY event held over Instagram live that essentially takes the form of a virtual strip club. However, OnlyFans, the user-generated content-subscription website that has become a prominent platform for amateur porn, seems to have benefitted the most from their shoutout. As reported by The Daily Beast, a spokesperson for OnlyFans revealed that the site saw “a 15 percent spike in traffic” less than 24 hours after Bey and Meg dropped “Savage” remix.
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“The surprise call-out from Beyoncé on the ‘Savage’ remix was very exciting for us, to say the least,” OnlyFans COO and co-founder, Tom Stokely, said. “Her stamp of approval comes on the heels of major stars joining the platform in recent weeks, including Blac Chyna, , Safaree Samuels, and Casanova. We built OnlyFans as a platform to enable creators to share their authentic content, free from brand endorsements and paid deals, and the growing momentum among these celebrities is the beginning of a new movement in social media that prioritizes personalization over mass appeal.” on Thursday, inviting Beyoncé to “join OnlyFans at any time to foster a deeper connection with their fans.” While the platform has started to become a space for artists to virtually connect with fans during this time of isolation, we’re not sure that’s exactly what Bey was going for when she made the reference.
