in the entire sports world which makes him the perfect voice to star in a big advertisement for a company like . As of right now, we are going through a very dark time in human history. The Coronavirus pandemic continues to ravage its way around the world and there is no telling where this could all go next. It feels like time is at a standstill and every day, people are feeling more and more pressure.

LeBron and Nike are looking to ease this pressure with a brand new campaign called “Never Too Far Down.” The video contains narration by James which is placed over clips of famous athletes like Serena Williams, Cristiano Ronaldo, and Tiger Woods. The message is simple: no matter how bad things get, we can always overcome and succeed. 

The campaign drives this message home with sports as the metaphor and it makes for some powerful imagery. During this time, we have seen numerous commercials that try to ease people’s nerves and this is by far one of the best we have seen.

Hopefully, some of you are feeling more inspired now and possess the motivation to go out and do that thing you’ve been meaning to accomplish.