As the Founder and CEO of Ruff Ryders Entertainment, my company was built in 1988 from our Yonkers, New York headquarters, launching the careers of Platinum recording artists; DMX, Eve, Swizz Beats and The LOX, all of whom are still known worldwide today. Simultaneously, I created an independent platform that assists in developing several Ruff Ryder entities, while continuing to build a long-established global brand.
Our urban cities across the country are facing serious issues, due to the lack of educational efforts and very little support for our youth to become entrepreneurs and leaders. Many of these urban areas have been discarded as being not salvageable and the challenges in recent times are compacted with racism, income disparity and the COVID-19 pandemic. In hindsight I formed a non-profit foundation called Ruff Ryders To The Rescue. The organization was established to support inner-city communities, build programs that can be replicated within urban communities; to be a visible, reliable presence in the community and to develop leaders who will have an indelible, positive impact on our society. In other words, our goal is to engage the youth of these streets, teaching them better ways of communicating with one another and creating a positive dialog with everyone involved in the community.
Ruff Ryders To The Rescue’s mission is to reach out to the youth with the offer of professional, entrepreneurial mentoring programs within their community where they can acquire the practice-based knowledge and hands-on experience, to ultimately build their own enterprises. These innovative programs give mentees the opportunity to work with professionals within the entertainment industry, as well as other ﬁelds of business; legal, medical, law enforcement and public service. The program ultimately gives them access to career professionals who are currently working in their chosen ﬁeld. It is my belief that individuals simply need to be provided the tools that will enable them to control their own destiny.
In 2021, the Ruff Ryders To The Rescue Foundation is launching a series of entrepreneur seminars, talent shows as well as a 24-hour Community Watch Program, to assist in bridging the gap between the streets, the music industry and politics, beginning in cities within New York state; Rochester, Newburgh, Yonkers and Mount Vernon. We invite all youth to participate, regardless of race, creed, color or persuasion, as well as parents and guardians to be a part of this movement to bring our communities together.
For more information, please visit our website at www.RuffRyders2TheRescue.org or call our 24-hour hotline (929) 529-6828.