Darrell Cole is a star in the making. Itís as simple as that really. The currently London-based globetrotter is not only immensely gifted, he is also incredibly humble and thoughtful.
His new project ĎReturn On Investmentí is a sprawling, eclectic batch of buttery excellence, that peers deep into your soul and ascends you into an uplifting warmth. The resonating themes of celebration, love and brotherhood are consistent throughout the body of work. We are blessed with an array of musical styles, with Darrell and his producer Samuel Kareem touching on afro, hip hop, R&B, jazz and more during the 44 minute run time. The synergy around the project is vastly appealing, with vibrant visuals and rousing marketing the perfect accompaniment for the rich, artful and fulfilling music.
I caught up with Darrell to discuss the new project, turning pain into positivity, and how he achieves a sound so fluid in its use of genre.
Howís it going Darrell?
Good! I just had a mixing issue with the project but itís all good now. Iím very hands on when it comes to my projects, Iím involved in almost every process of it, from marketing to creation, so I catch all the stresses from all the areas.
I think thatís the way to be, a hands on approach. It just means the product is more authentically yourself.
I feel like we put more work into after the studio, after the song is created. We really take our time to think about visuals and how to stand out. Iím really big on not doing whatís already been done. I feel like everything is sounding very repetitive. I know thereís a lot of artists that say this, but instead of complaining about it, I think about how I can be different. Visually and concept wise I make sure we think on every little detail.
It comes off, especially visually. Thereís something about the ĎCelebrationí video, the colour grade, the richness. I really like that.
I appreciate that you pay attention to those things because we put a lot of time on those things.