ENTERTAINMENT Weekly UK Releases

Atlantic Records & APG A&R Edgar Machuca Is Setting New Trends While Working with Cardi B, J. Balvin, G-Eazy and more

Atlantic Records & APG A&R Edgar Machuca Is Setting New Trends While Working with Cardi B, J. Balvin, G-Eazy and more

Edgar Machuca aka Edd Grand who is a GRAMMY Award Winning Song Writer and A&R for Atlantic Record and APG on the publishing side is creating his own wave in the entertainment industry. He’s worked on over 15 multi-platinum records with the biggest being Cardi B feat. Bad Bunny and J. Balvin’s “I Like It,” Hasley’s “Without Me,” and G-Eazy’s “No Limit.”

 

Not only has Machuca achieved this success at the tender age 24 but he’s had a hand in elevating the latin rap wave in music. The Bronx native has taken his journey from playing baseball at a community college to co-writing for the biggest artists in music as well as elevating Latin Hip-Hop culture.

Atlantic Records & APG A&R Edgar Machuca Is Setting New Trends While Working with Cardi B, J. Balvin, G-Eazy and more

Stemming from a single parent Dominican household, Machuca’s mom took the initiative to make sure he stayed out the streets. She would put him in extra curricular activities but he always had an interest in music. He though his dreams every accomplishing anything in music weren’t realistic based on the environment he was living in. He chose to focus on baseball and landed a sports scholarship at a community college in Maryland. He later transferred to USC and living in LA opened his eyes to pursing his passion in the music industry. He made his first year in LA count. In just a short time he connected with some the biggest names in the music business from Kenny Hamilton to Mike Caren. It was Jamil Davis who helped him get his start in the music industry.

Atlantic Records & APG A&R Edgar Machuca Is Setting New Trends While Working with Cardi B, J. Balvin, G-Eazy and more

Machuca would sneak into major music events to make connections and within months he was interning at Atlantic Records and assisting tour managers with Justin Bieber and Drake. Through his internship at Atlantic he was quickly promoted to an A&R and immediately became the connector when it came to latin rap hits. He’s responsible for connecting the latin sounds on Cardi B’s “I Like It,” as he brought in J. Balvin and Bad Bunny in addition to being a co-writer. He also connected J. Balvin, Camila Cabello and Pitbull for “Hey Ma” and G-Eazy and Cardi for “No Limit.”

 

His hits don’t stop there. He also played a major part in the following multi-platinum hit songs:

Cardi B- Press
G-Eazy feat. Yo Gotti and YBN Nahmir- 1942
G-Eazy feat, Halsey – Him & I
G-Eazy feat. Charlie Puth – Sober
Halsey- Without Me
Kevin Gates- Me Too
Wale- PTY

 

Edgar Machuca is setting new trends in music and his story is still being written. Stay tuned and see just what all Edgar Machuca has in store. Follow Edgar Machuca on Instagram (@Edd_Grand).

Follow @eldorado2452 on Twitter and Instagram for all your music and entertainment news.

Xperience – Gumbo (Live Performance)