Barbie has officially surpassed the $1 billion mark at the box office, as its success continues three weeks into its run. According to official Warner Bros estimates cited by CNN, the filmâ€™s global box office earnings are currently at $1.03 billion.
The figure comes after the filmâ€™s titular star, Margot Robbie, recently revealed that she predicted it would reach a billion dollars while originally meeting with studios. â€œI think I told them theyâ€™d make a billion dollars which, maybe I was overselling, but we had a movie to make!â€ she told Collider.
Margot Robbie At The Premiere Of â€œBarbieâ€
Paul Dergarabedian, senior media analyst at Comscore, told CNN that Barbieâ€™s marketing campaign was â€œunprecedentedâ€ and â€œunpredictable.â€ He explained: â€œThe marketing campaign for â€˜Barbieâ€™ set into motion a chain of events that led to the word â€˜Barbenheimerâ€™ being added to the popular lexicon by virtue of its shared release date with â€˜Oppenheimer,â€™ and thatâ€™s when we all knew something very special and unique was going to create a much bigger than expected outcome for the film not only for the opening weekend, but for its global run in theaters.â€ He also noted that only approximately 50 films in history have hit the billion-dollar mark when not adjusted for inflation.
BoxOffice Pro chief analyst Shawn Robbins explained Barbieâ€™s popularity by citing the broad appeal of its story. â€œDriving that discourse is the filmâ€™s embrace of what generations of women have both loved and hated about the brand and what itâ€™s often represented in the past,â€ Robbins said while adding that it â€œhas tapped into cultural conversations about gender roles and female empowerment that arenâ€™t bound by international borders.â€
Barbie first hit theaters on July 21, 2023, coinciding with the release of Christopher Nolanâ€™s Oppenheimer. Alongside Robbie, the film stars Ryan Gosling, America Ferrera, Kate McKinnon, Issa Rae, Rhea Perlman, as well as Will Ferrell.