Bringing boldfaced-bars with a take-no-prisoners demeanor, Texas riserÂ Big JadeÂ knows exactly what she wants. Today, the Beaumont boss lady announces her first new full-length of 2023:Â I Canâ€™t Help It, out this week. An electric 8-pack featuring some of Jadeâ€™s most athletic rhymes to date,Â I Canâ€™t Help ItÂ re-establishes Jade as one of the most talented in her region, bringing confrontational, tongue-twisting verses atop bass-heavy Texas instrumentals. Home to the melodic recent singleÂ â€œSoulmateâ€ ft. Fredo Bang, and featuring cover art depicting three generations of Jadeâ€™s family in the style inspired by the poster for aÂ Wayan Brothersâ€™ 1996 cult classic,Â I Canâ€™t Help ItÂ arrives onÂ June 29thÂ viaÂ Alamo Records.
Along with the announcement of the tape, Jade sharesÂ â€œReal Street,â€ a new music video that as sultry as it is pugilistic. Holding serve atop a minimalist instrumental featuring ringing cowbells and bouncing 808s, Jade delivers confrontational quotables a rapidfire pace, confidently backing up her assertion that sheâ€™s the realest rapper out:Â â€œStompinâ€™ on b*tchesâ€™ necks/Tell me what b*tch is next/Dog a n****, you a pet/Take his ass to the vet.â€Â Â In the songâ€™s hook, Jade references the mixtapeâ€™s title as she shrugs off hatersâ€™ concerns:Â â€œI canâ€™t help it, Iâ€™m a real ass street b*tch.â€Â Directed byÂ Herve Mompoint, the video is a reflection of Jadeâ€™s dominating personality.
Â© 2023, Seth “Digital Crates” Barmash. All rights reserved.