After joining forces with Awake NY for a friendship-infused capsule last month, Carhartt WIP has returned with an all-new editorial campaign for its flagship Spring/Summer 2023 collection, titled â€œMarina.â€ Shot by London-based photographer Theo Cottle, the sartorial imagery spotlights the adaptive labelâ€™s preppy silhouettes and technical outerwear on customized hovercrafts in North Yorkshire.
Among the pieces featured, Carhartt WIPâ€™s Alto Jacket, new for this season, boasts a light, water-repellent fabric, with reflective detailing on the front pocket and across the back. Meanwhile, the Coastal Jacket, made from a lightweight poplin textile, offers a fresh spin on utilitarian sportswear, with a packable hood and myriad zips. And the Coastal Pant, constructed from the same fabrication, dons a balloon-like shape with magnetic adjusters.
Across a blue, navy, white, red and lazurite color palette, Carhartt WIPâ€™s State Flag emblem receives a Maritime-inspired revamp, landing on the imprintâ€™s Marina Shirt and Coast State Sweater alike. Notably, the latter silhouette features a reversed jacquard weave construction with exposed seam detailing. Elsewhere, stripes are a key player, appearing on both the L/S Tork Rugby and Womenâ€™s Elcano Shirts.
Take a look at Carhartt WIPâ€™s â€œMarinaâ€ editorial in the gallery above, and shop the labelâ€™s SS23 collection on its webstore.
In more fashion news, the Prada Group will invest â‚¬60 million EUR in Italian production plants this year.