Tequila Don Julio 1942 and Johnnie Walker Blue Label have partnered for the first time to introduce Blue42 (named after the classic quarterback cadence call), ahead of the Big Game next Sunday. The two iconic spirits have also collaborated with…

Tiffany & Co. has been at the top of the news this week with its most recent reveal of its Nike collaboration. While they have been capitalizing on the press from the collaboration, building anticipation for the upcoming drop, there…

Having connected once before for the Jordan Why Not? Zer0.5, Russell Westbrook‘s Honor The Gift lifestyle brand delivers a fresh take on the NBA star’s newest Jordan Why Not? Zer0.6 signature shoe. Reflecting the label’s relaxed aesthetics inspired by Westbrook’s…

Wande Coal and Olamide have joined forces for their new collab “Kpe Paso.” Produced by Kel P and Udoma Amba, the meaning of the three-minute cut “comes from a Yoruba cultural representation for flex – or to celebrate in a…

At this year’s Grammy Awards, the Recording Academy will celebrate hip-hop’s 50th anniversary with a massive, star-studded performance segment. The genre-spanning showcase will include Big Boi, Busta Rhymes, Spliff Star, De La Soul, DJ Drama, DJ Jazzy Jeff, Missy Elliott,…

JJJJound can never stray too far away from the collaborations headlines because shortly after releasing its newest “Timeless Ape” team-up with BAPE, the Montreal-based design company has just announced its latest project with New Balance. After multiple leaks popped up…

Michelob ULTRA is no stranger to the golf space. Having partnered in recent times with up and coming brands like Devereux Golf, Bad Birdie and activating through Hypegolf’s events in Miami and Palm Springs, the brand has established itself as…

Following a nostalgia-filled team-up with Paul Frank, ANTI SOCIAL SOCIAL CLUB has now collaborated with Alpinestars for a Supercross collection. Aside from celebrating the essence of motorsport, the special range also builds on ASSC’s cultural stronghold on the automotive world.…

Following early rumors of a paid version of the popular AI chatbot, OpenAI has now confirmed a pilot subscription plan titled ChatGPT Plus. The conversational AI has been a hot topic as of late, performing impressive tasks such as passing…

Nike has released an all-new crisp colorway for Penny Hardaway‘s first signature sneaker. The Nike Air Max Penny 1 “Pure Platinum” has surfaced, dressed in a white, pure platinum and summit white color scheme. The shoe comes constructed in a…