Early Look at thisisneverthat’s Trio of New Balance 550 Collabs

UPDATE: Korean label thisisneverthat has previewed another look at its forthcoming New Balance 550 collaboration and teased its trio of colorways. Pink, green and brown iterations will be launching alongside a collaborative tee that is printed with graphic imagery of the kicks. Release information hasn’t been announced yet but be on the lookout for the capsule to launch in the coming months.


Contemporary streetwear label thisisneverthat is no stranger to sneaker collaborations as it has worked with partners like Clarks Originals, Converse and New Balance in the past. Its relationship with the latter continues to grow stronger as they have worked on an array of silhouettes together such as the 860v2, 1906 and the 2002R. And now it look as though a thisisneverthat x New Balance 550 collaboration is in the works as early images of the pair have popped up on our radar.

The South Korea-based label makes a noticeable modification to the construction of its forthcoming team-up. Instead of utilizing its traditional leather and suede panels, it employs a canvas material that’s drenched in a dark brown hue to make up a majority of the base layer’s real estate. Lace loops match up with glossy brown finishes while solid black accents sit adjacent and drop off on the laces, cracked leather “N” logos, interior liners and “thisisneverthat” branding that is embroidered into the heels. Furthermore, a call-out to the streetwear brand also appears on the tongue banners in tonal fashion.

More information regarding this pair’s official release will likely pop up in the coming months.

For other news, check out a look at the Rone x New Balance Tiago Lemos 1010 collab.

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