Hip Hop Gossip

Gucci Tops Virgil Abloh’s Off-White As The World’s Hottest Brand


Gucci is back in the driver’s seat for Q2.

Streetwear is a pretty competitive world especially when you consider just how many brands there are out there. It’s pretty easy to lose track of all of the great styles there are on the market although there are some brands that seem to always dominate in the space, no matter how much controversy they may seem to rack up. Every quarter, Lyst comes through with a list detailing some of the biggest and best brands on the market right now. When it comes to fashion brands, Gucci came out on top as the most popular in the second quarter of 2019.

This is impressive considering Off-White has been dominating the space for a while thanks to the star power of designer Virgil Abloh. Off-White ended up coming in second on the list While Valentino, Prada, and Balenciaga also made it to the top five.  so it’s certainly interesting to see them come back on top. It doesn’t appear as though the controversy has kept them from reaching their goals.

Another interesting tidbit is the fact that ‘s Adidas Yeezy Boost 350 V2 in the “Black Reflective” colorway finished first on the list of hottest products for men. The Yeezy brand has cemented itself in the fashion game and based on this latest list, it’s clear that it’s here to stay for a while.

[Via]

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