You know how there’s some people that can try an activity and somehow become an expert at first attempt? Well it’s definitely not me, but it is KnowKnow. KnowKnow (fka DZKnow) is one fourth the wildly popular Chinese hip hop group Higher Brothers and a savant several things: rapping in two languages, collecting and creating streetwear, and business acumen to name a few.
On his first solo project Mr. Enjoy Da Money, due 12/12 88Rising, KnowKnow flexes his expertise on all three. It’s 14 tracks that could be split into two parts: high energy cash-shit and vibey love songs. There’s something for everyone: traces Beethoven and Rich The Kid, Santa Monica and Chengdu, Grand Theft Auto, Wolf Wall Street, and more.
Representing Higher Brothers on 88Rising track “Midsummer Madness,” which went gold earlier this year, KnowKnow flows between high melodic notes and trap-style rap with ease. He’s also the artist behind “2 The Face” with Rich Brian and the infectious hook in “Lover Boy 88.” The New York Times praised Higher Brothers as “the current breakout stars the Chinese hip-hop world,” and this is KnowKnow’s own breakout moment. Mr. Enjoy Da Money is an album unique, surprising, and entertaining as the artist himself.