J Balvin’s “Morado” lands atop the Latin Airplay chart (dated April 25), climbing 4-1 in its 13th week. The second single from Colores also becomes the set’s second track to rule the survey, following “Blanco” (one-week reign, March 21-dated list).
“It makes me happy to know that the fans love ‘Morado,’ especially because it’s a sound that is very J Balvin,” the Colombian superstar tells Billboard. “I wanted to bring it back to my beginnings. Having ‘Morado’ as my second No. 1 off Colores is a blessing. Shout out to Sky for producing both ‘Morado’ and ‘Blanco’ off the album. Leggo!”
In its 13th week, “Morado” ascends with 15 million in audience impressions (up 16%) earned in the week ending April 19, according to Nielsen Music/MRC Data, and climbs to No. 1 faster than “Blanco”’s 16-week journey to the top.
“Morado” becomes Balvin’s 22nd No. 1 on Latin Airplay; his first came in May 2014 with the one-week ruler “6 AM.” His longest run at No. 1 came in 2015 with “Ginza,” which led for 12 weeks.
“Morado” also leads the Latin Rhythm Airplay chart with a 4-1 hike; it’s likewise his 22nd No. 1.
Balvin maintains the second-most No. 1s on both lists, trailing only Enrique Iglesias on Latin Airplay (30 No. 1s) and Daddy Yankee on Latin Rhythm Airplay (27 No. 1s).
Over on Hot Latin Songs, which blends airplay, digital sales and streams, “Morado” holds at No. 9.
