The first cannabis brand of JAY-Z has been finally launched. It was on Friday that the brand’s website was unveiled by this billionaire-entrepreneur, along with its Instagram account. Any shopper who is interested can sign up for email alerts on the Monogram website, and they will be notified as soon as the inaugural line of products arrives. This is also the first project that is a result of the partnership of JAY and Caliva, which is a California-based cannabis, which the rapper chose to collaborate with in 2019. JAY is the Chief Brand Strategist of Caliva and he stated that he wishes to address various marijuana-based social justice issues.
