Football season is upon us.
And it looks like Jay Z and Roc Nation are lining things up as the season approaches. This week, the Hip Hop mogul announce a new business partnership with the NFL. Earlier this week, this was all just speculation but the NY Times ficially announced the partnership in their latest article.
For the NFL, partnering with Roc Nation would build credibility amongst a younger, more urban demographic. While an affiliation with the NFL would allow Roc Nation to continue its expansion into sports.
“The N.F.L. has a great big platform, and it has to be all-inclusive,” Jay-Z said in an interview this week at Roc Nation’s headquarters in Manhattan. “They were willing to do some things, to make some changes, that we can do some good.”