Jordan Brand Announces Air Jordan 33 Unveiling Details

Jordan Brand has today announced that Michael Jordan’s 33rd signature sneaker, the Air Jordan 33, will officially be unveiled on Thursday, September 20. 

The official Jumpman twitter account first began teasing the Air Jordan 33 last week with a cryptic photo of a white elastic band accompanied by a red tab reading “Pull To Lockdown,” as seen on many flight jackets. The tweet read, “Locked down.” along with the hashtag “#PrepareToFly” and the date “09.20.18.” Today, Jordan Brand revealed an image of the Air Jordan 3 sole along with the caption, “Traction for takeoff” and the familiar “#PrepareToFly” hashtag as well as the 09.20.18 unveiling date.

If the Air Jordan 31 and Air Jordan 32 are any indication, we expect the Air Jordan 33 to take design cues from the Air Jordan 3, just the way the aforementioned kicks pulled inspiration from the Air Jordan 1 and Air Jordan 2. 

Take a look at the teaser tweets below and stay locked in to the Jumpman twitter account on Thursday for a first look at the AJ33.