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KAASH PAIGE FEATURED IN BEYONCE’S ICY PARK CAMPAIGN

unnamed-17 KAASH PAIGE FEATURED IN BEYONCE’S ICY PARK CAMPAIGN

Success has come quickly for Def Jam Recordings’ new young star, 19-year old Kaash Paige. Inspired by an eclectic lineup of artists including Frank Ocean, Mac Miller, Erykah Badu, Isaiah Rashad, and Flatbush Zombies, Kaash released songs on SoundCloud during her sophomore year of high school.  In a widely positive reaction, classmates would sing the lyrics back to her in the hallways. (Other early indie postings included “Dnd,” “Orange Sweater,” “Sobriety,” and “Happy Song.”)  The Dallas senior graduated with a new track under her belt, the eternal “Love Songs.”  Within a year, the record had gained viral traction after millions of TikTok users recorded themselves dancing as it played in the background.  The momentum brought Kaash to the attention of Def Jam, the world’s number one hip-hop destination, which issued her debut EP Parked Car Convos and official “Love Songs” video in November 2019.  The track hit #1 on the Spotify viral chart, surpassing over 725 million streams, over 15 millionTikTok clips, and over 6.3 million views as the newest Spotlight Artist at YouTube, which named her Trending Artist On The Rise.  The EP spun off two single + video releases, “’64” and“Heartbreaker.” 

Kaash followed up in April 2020 with her “Frank Ocean” tribute (“inspired by the feelings you brought to music,” she posted), on the 8th anniversary of his breakthrough “Thinkin’ ’Bout You.”  In between there was “Euphoria,”  a collabo with Don Tolliver and Travis Scott.  Rolling Stone praised Kaash’s “passionate … gorgeous” music, and NPR raved, “the woozy-sounding R&B songs produced by Grand Prairie’s Kaash Paige are reminiscent of artists like SZA and Kehlani.”  A new single + video arrived in June, the sultry “Jaded,” point­ing the way to the August release of TEENAGE FEVER, her debut full-length studio album.  Kaash – acronym for Kill All Arrogance Stop Hatred – has succeeded in galvanizing her local Lone Star fans with her homegrown sense of self, and is now well on her way to global stardom.  As Ones To Watch summed up, “listening to her music is like falling into a daydream while you watch the clouds in the sky go by.”    

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