Karol G, Lizzo Shake, CL, Ezra Miller, and Joey King, have been named the 2019 Urban Decay’s global citizens. The brand will be also launching “Pretty Different,” a manifesto that embraces pure, unapologetic individuality, Billboard can exclusively reveal.
“‘Pretty Different’ is our anthem for fellow makeup junkies who don’t subscribe to beauty standards,” says Wende Zomnir, Urban Decay’s founding partner. In the new campaign Ezra Miller, Lizzo, Joey King, Karol G, and CL will serve as advocates for being “Pretty Different.”
“Our UD Citizens are dynamic, global voices that stand up for what they believe in,” continues Zomnir. “They are the true definition of ‘Pretty Different’ and embody the spirit of UD. Because being different doesn’t only mean being ‘weird’ or going against the status quo—it means you being you.”
The “Pretty Different” global movement goes live today (June 27). For more information click here.