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Katy Perry Invites Fans to Celebrate the Release of 'Smile' With New Clown Filter

Katy Perry has officially found her “Smile,” and now her army of Katy Cats can find theirs too thanks to a fun new social media filter.

“Now it’s your turn to clown around…Use my IG lens and show me ur #SMILE,” the pop star captioned an Instagram video on Sunday (July 12) showing off the filter, which gives users a red clown nose akin to the one Perry wears in the cover art for her upcoming album.

In the clip, the American Idol judge bops around wearing a yellow hoodie from her latest line of “Smile”-themed merch, pulling silly faces as the track’s ebullient chorus plays in the background.

Last week, Perry also used Instagram to unveil the circus-ready Smile cover, inviting fans to play a classic midway game involving popping virtual balloons. In the artwork, the singer portrays a glum-looking clown, wearing a bold checkered suit with giant sleeves as she cradles her head above the album’s title.

Preceded by lead single “Daisies,” Smile is set to be released Aug. 14 via Capitol Records. The album will also include Perry’s 2019 singles “Never Really Over” and “Harleys in Hawaii,” as well as yet-unheard tracks “Teary Eyes” and “What Makes a Woman.”

Check out Perry clowning around with her new Instagram filter below.

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Now it’s your turn to clown around Use my IG lens and show me ur #SMILE ♥️

A post shared by KATY PERRY (@katyperry) on

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