Keith Sheldon has been appointed as the new president of entertainment for Hard Rock International and Seminole Gaming. The announcement was made by Seminole Hard Rock Support Services, an organization created to provide support worldwide to hotels, casinos and cafes for Seminole Gaming and Hard Rock International.
“Keith Sheldon has a proven track record of success and an impressive list of accomplishments from his previous endeavors that will set him apart in this role at Seminole Hard Rock Support Services,” said chairman of Hard Rock International and CEO of Seminole Gaming Jim Allen. “We are excited to welcome him to our team and are certain he will continue to leverage his expertise in the entertainment industry to provide unbeatable experiences that our fans will enjoy for years to come.”
Sheldon most recently held the position of executive vp programming and development at BSE Global, where he led the development of content opportunities and special events at Barclays Center in Brooklyn. He also played an integral role in the planning, development and programming of both Nassau Veterans Memorial Coliseum and Webster Hall in New York.
According to the long-time industry professional, he got his first taste of the entertainment industry at age 13, when he began booking shows for a children’s museum. After booking club venues following law school, he found continued success in leadership roles at AEG Facilities and BSE Global. At BSE Global, he amplified Barclays Center’s booking volume each year by securing iconic stars such as Bruce Springsteen, Barbra Streisand, Jay-Z, Ed Sheeran, Madonna and Justin Bieber.
