Los Angeles, CA – Kendrick Lamar is continuing to show f his mastery when it comes to music videos. K. Dotís ďHUMBLE.Ē won the Grammy for Best Music Video at this yearís ceremony, and in recent weeks, the visuals to†ďAll The StarsĒ and ďKingís DeadĒ f his†Black Panther soundtrack have continued to garner widespread acclaim following their respective releases.
During a recent interview with Billboard, Lamar spoke on why he believes music videos are just as important as the songs they bring to life, and why he credits Missy Elliott and Busta Rhymes as key inspirations behind some his most recent visuals.
As “the little homies,” Kendrick and TDE’s Dave Free have been instrumental in many K. Dot’s videos, along with regular collaborator Dave Meyers, who has also won awards for his work with Missy Elliott.
ďI think from jump itís always been crucial to me,Ē he said. ďYou know, just being a kid watching BET, Iíd be on the phone with Dave, you know my partner that does the videos with me and weíd be watching Missy Elliott videos back in high school and Busta Rhymes videos. They were always big inspirations. So by the time we got to the point where we†can mass produce visuals on that level, we said to each other that, ĎWe all in and that weíve been waiting for this moment.í So, I think itís something that always inspired us to do it, just being a student and always appreciating somebody being willing to put full impact and full ideas not only into†the songs, but when youíre watching the songs.Ē
Elsewhere in the conversation, Kendrick Lamar spoke on how he continues to conquer despite having the added pressure carrying the West Coast, and the rap game, on his shoulders.
ďItís really always having love for it, and really having fun with it,Ē he said. ďI think the moment when Iím not having fun with it and getting into the studio†and you know … maxing out on†the full potential, thatís when the fumbling happens. Before that even happens, Iíd pass it down and give it to another young boy that has†that same passion that can carry that throne], but right now, I feel good. Iíll let y’all know when the final years is coming up when Iím like, ĎOK. This kid is it. Heís from the city. Heís it. He got it.Ē
K. Dot added that he would be happy to pass on the West Coast baton to a newer artist, similar to the way The Game and Snoop Dogg gave him the torch back in 2011.
ďOh, definitely,Ē he said. ďIf we see the same excitement that you see in yourself in somebody else, thatís the key to evolving and giving back] in terms hip-hop. Same way they did it to me, Iíd do to someone else.Ē