Earlier this month, Fucking Awesome added to its Los Angeles and New York flagship lineup with a third store opening in Seoul, South Korea. The latest flagship experience serves as the brand’s first expansion in Asia and garnered much attention from the skate and streetwear scene in Seoul.
Building on the aesthetic outlook of Fucking Awesome, founded by skate figures Jason Dill and Anthony Van Engelen, the exterior of the Itaewon flagship features a stainless steel facade marked with the iconic “FUCKING AWESOME†branding. Inside the store, we find a mix of cement, stainless steel, and large mirrors reflecting the scene on display.
Accented by a large-scale dual cupid sculpture, the store is stocked with both items from Fucking Awesome and sister brand Hockey. The street essentials like hoodies, crewneck sweatshirts, and graphic T-shirts are accompanied by accessories, and various sneaker options from Vans and adidas, along with standout skate deck options. To celebrate the Fucking Awesome Seoul location, Fucking Awesome put together a limited capsule collection marking the opening of the store.
Additionally, located on the first floor of the flagship is the world’s first “Fucking Awesome Bar.†The bar is marked by its raw aesthetic, notably decorated by a custom stained glass display and graffiti tags. It is interesting to note the lighters, matches, and glasses found at the bar are all emblazoned with logos and graphics of Fucking Awesome.
Take a look inside Fucking Awesome’s new Seoul Flagship and Bar above.
Fucking Awesome Seoul
8 Itaewon-ro 54-gil,
Yongsan-gu, Seoul,
South Korea
In case you missed it, Tiffany & Co.’s Mitchell & Ness and Spalding collaboration celebrates its relationship with victory.
