To keep busy and entertained during these trying times, many people, including artists such as Maluma and J Balvin, have found refuge in TikTok, the video-sharing app used to create short dance, lip-sync and comedy videos.
“We’re so excited that Latin American artists have really embraced TikTok and the community loves them, too,” Isabel Quinteros, music partnerships & artist relations, TikTok US, tells Billboard. “We’ve seen exponential growth on accounts like Ozuna and J Balvin who are posting daily and artists like Maluma recently joined.”
Quinteros adds: “Our artist relations team works very closely with the LATAM/Mex teams to provide support and a cohesive approach to content. In addition, we want to bring fans and artists closer together, so we’ve enabled a live streaming feature that allows artists to interact with our users in real-time.”
Colombian star Balvin is set to go live with his fans on TikTok at 4:00 p.m. ET on Thursday (April 2) to encourage his over four million fans to stay home.
For those who want to feel closer to their favorite artists, check out the 10-most followed Latin music stars below.
Lele Pons – 7.7 million
@lelepons Quarantined life ##staysafe ##bestfriends ##stayhome
Jennifer Lopez – 6.8 million
@jlo What do you think?! ##CouplesChallenge
Sebastian Yatra – 5.2 million
@sebastianyatra ##cuarentena día 20 ##comedia
J Balvin – 4.1 million
@jbalvin Me chupooo . Cochino
Shakira – 3.4 million
@shakira
Daddy Yankee – 3.3 million
@daddyyankee Yo Siempre Me Quedo En Mi Casa ♂️
Ozuna – 3 million
@ozunaHoy yo voy a Trapiar ♬ El Moreno En Cuarentena – elmaestrodardha1
Rosalia – 2.4 million
@rosalia acrylic castañuelas
Natti Natasha – 2.4 million
@nattinatasha ##safehands ##despaciochallenge ##washyourhands ##fyp ##nattinatasha ##coronavirus ##handwashing
Prince Royce – 2.2 million
@princeroyce What day are we on? ♂️ ##fyp
