ENTERTAINMENT

New Balance 990v6 “Magenta Pop” Is Unveiled

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New Balance has been firing on all cylinders in recent memory as it revealed a collaborative 610 with Aminé, a brand new 576 alongside Studio FY7 and a summer-inspired 574 capsule with Stray Rats. And now to back its lifestyle category with even more energy, the brand is turning our attention back to its New Balance 990v6 to uncover its latest “Magneta Pop” colorway.

This forthcoming inline installment is styled with a blend of sporty accents and brighter, neutral tones. The former can be spotted via the purple hits that are thrown onto the N logos, branded tongue panels, collar overlays and the rear of the semi-chunky midsole units. This is accompanied by its titular shade which pokes out through the forefoot and quarter panel overlays as well as the heels. Mesh base layers are designed with an off-white hue and seated adjacent to sultry suede mudguards that are fitted with “Macadamia Nut” exteriors. Inside the bottoms, you’ll find the Boston sportswear company’s signature FuelCell cushioning to keep you comfortable for casual strolls and longer days of walking.

Retailers like Asphalt Gold are slated to launch these come June 16 for $200 USD.

In other news, Bodega’s New Balance 610 “The Trail Less Taken” has been revealed.


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