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NFL Announces Their First-Ever Casino Sponsorship Deal

NFL teaming with Caesars Entertainment starting with the 2019 playoffs.

The National Football League as we speak introduced they’ve chosen Caesars Entertainment Corporation as the primary ever Official Casino Sponsor of the NFL. The multi-year partnership will kickoff with the upcoming 2019 NFL playoffs, which start this Saturday, January 5.

As a part of the deal, Caesars can have the unique proper to make use of NFL logos within the United States and the United Kingdom to advertise Caesars on line casino properties and activate at key NFL occasions together with the Super Bowl and NFL Draft, in response to NFL.com. However, the deal does not at present embrace sports activities betting, every day fantasy or any knowledge rights.

“We could not be extra excited to work with one of many world’s largest gaming and leisure firms,” stated Renie Anderson, Senior Vice President, NFL Partnerships, Sponsorship and Consumer Products. “Combining the NFL with Caesars’ experience in world class leisure will present our followers distinctive experiences each right here within the United States and overseas.”

“All of us at Caesars Entertainment are thrilled to be the first-ever on line casino associate of the NFL, probably the most outstanding sports activities league in North America,” stated Mark Frissora, President and CEO of Caesars Entertainment. “Combining the league’s 180 million followers with our 55 million Total Rewards loyalty program members will expose hundreds of thousands of individuals to the unique and thrilling year-round alternatives at our properties.”

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