With hundreds of millions of streams under his belt in this year alone, $NOT spent 2020 moving closer and closer to ascending to Hip-Hop’s upper echelon. Building momentum and racing toward the spotlight, $NOT is back with “Watch Out”, a fresh new visual from Beautiful Havoc. $NOT’s monotone raps glide over the Donnie Katana produced beat, as he outlines his many paths to revenge: “Blood on my bat cause I wish a n**** would / I ain’t going back-to-back, n****, pull up, what’s good?” Directed by Tyler Griffin, the “Watch Out” video is as dark as the song’s Kingpin Skinny Pimp sample. $NOT serves fresh dance moves and lyrical threats from a vintage Lincoln Continental in his favorite pair of Gucci pants.
Taking his songwriting to a new level, Beautiful Havoc interrogates the 22-year-old rapper’s pain, digging into the betrayal and hardships that shape his prickly and misanthropic persona. With production from the likes of Powers Pleasant, Eem Triplin, Woodpecker, and more, Beautiful Havoc offers a bright and diverse sonic palette, allowing $NOT to showcase his elite melodic instincts and provide a contrast to his dark, self-hating lyrics. Beautiful Havoc hosts several well-received singles, including the bouncy loner’s anthem “Revenge” (7 million views) and the sly Flo Milli collab “Mean“ (4.2 million views), both with videos directed by Cole Bennett, as well as “Sangria,” a Zane Lowe-premiered, Denzel Curry-featuring banger. Featuring an additional appearance from iann dior, Beautiful Havoc is available everywhere via 300 Ent.
The 12-track Beautiful Havoc was $NOT’s second full-length of 2020, following March 2020’s – TRAGEDY +, which featured hits like “GOSHA” (112 million Spotify streams), “Beretta” ft. wifisfuneral (25 million Spotify streams) and “Moon & Stars” ft. Maggie Lindemann (45 million Spotify streams). With over 4.6 million monthly listeners on Spotify, $NOT has earned co-signs from the likes of Billie Eilish, and his song “Billy Boy” appeared in an episode of HBO’s Euphoria. $NOT completed a successful tour in Q1 2020, selling out venues across the country. This summer, $NOT shared “Can You Help Me,“ a defiant track that calls out racism and supports the Black Lives Matter movement.
Ready to continue his steady upward trajectory, $NOT is on a mission to become one of his generation’s essential voices. Powering into 2021 with an ever-growing fanbase, $NOT is an excellent bet to reach household name status next year.
Watch “Watch Out”: https://youtu.be/ZcXAy94Ou6U
Buy/Stream Beautiful Havoc: https://snot.ffm.to/beautifulhavoc
Beautiful Havoc tracklist:
1. Watch Out (Intro)
5. Who Do I Trust
6. Like Me ft. iann dior
7. Toni Braxton
9. Sangria ft. Denzel Curry
10. Mean ft. Flo Milli
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