Rising to prominence with his quiet intensity and deep musicality,Â $NOTÂ is embracing his role as a leader of the underground. Taking a trip to the Big Apple, the city of his birth, the 25-year-old Palm Beach, FL rapper sharesÂ â€œEaster Pinkâ€œ, his new video. Over shimmering, psychedelic guitar riffs and bold, thumping bass, produced byÂ MBWAV, $NOT sermonizes about cars, killers, loneliness, Nikes, and more in his steadfast, sinister delivery:Â â€œI got hella money but it donâ€™t mean nothing/Cause whatâ€™s happiness if my brain canâ€™t function/My mentalâ€™s all trapped and I canâ€™t feel nothing, Iâ€™m running.â€Â In the â€œEaster Pinkâ€ video, shot with an appealingly lo-fi grain, $NOT drives around the streets of New York in a BMW of the titular color. $NOT rocks a faux-fur zip-up hoodie to match his car, as he blazes up in the Five Boroughs with a coterie of homies, including Queensâ€™ ownÂ Lil Tecca.
â€œEaster Pinkâ€ arrives shortly after $NOT wrapped up the 33-date â€œGet Busy Or Die Tour.â€ With support fromÂ NightÂ Lovell,Â EemÂ Triplin
â€œEaster Pinkâ€ is $NOTâ€™s first new music video of 2023, arriving after a banner year in 2022 that helped catapult the New York nativeâ€™s catalog to overÂ 2 billionÂ total streams. Last February, $NOT shared his projectÂ EtherealÂ viaÂ 300 Ent., with creative direction byÂ AWGEÂ and appearances fromÂ A$APÂ Rocky,Â TrippieÂ Redd,
With two billion streams in the bank and plenty more music to come, keep an eye on the young rapper as he continues to evolve into an icon on his own uncompromising terms.
Â© 2023, Seth “Digital Crates” Barmash. All rights reserved.