Shortly after officially announcing its collaboration with NewJeans, McDonald’s Korea has now shared a commercial featuring the rising K-pop supergroup. The girl group formed by ADOR, a subsidiary of Hybe Corporation, was chosen because of the mystique…
Serving as a follow-up to the celebrated yin-yang-inspired “Black/White†Nike “CLOTEZ,†CLOT is now gearing up the release of a sequel “Yellow/Black†colorway. This time around the kung fu shoe-inspired silhouette with a 3-in-1 design is crafted…
Like much of the entertainment industry, has been largely a boys club, with only a few women on the mic and behind the boards. As we continue to strike the perfect balance between the talented women and the…
Jon Jones Beats Ciryl Gane to Become New UFC Heavyweight Champion By first round submission. 13 Hrs ago 4,531 Hypes   Medicom Toy Celebrates Nujabes With ‘Modal Soul’ and ‘2ND COLLECTION’ BE@RBRICKS Available in 100% and 400%…
In the last decade, both the UltraBOOST and NMD silhouettes have gone from novel ideas to major players in adidas’ lifestyle and performance footwear ranges. Each have uniquely evolved to suit current trends with the NMD’s new…
Young E Class jumps back in the studio and spits freestyles over some of the most popular songs in the industry. When asked what’s the name of the project, He said “it’s just a mixtape†He even…
Photo by Sabrina Sellers HASEEB, a South Asian, Muslim rapper and producer, is making a name for himself in the music industry with his unique sound and personal lyrics. As a first generation American, he draws inspiration…
Earlier this week, Hypebeast dissected Demna‘s decision to look back within Balenciaga‘s history books in order to move forward. We concluded that “Balenciaga is trying to redeem itself, and in doing so, it is showcasing Demna’s abilities…
Brooklyn’s Nkosi Bourne has shared a new single called “Final Formâ€. With raw, sample-based production and heartfelt, poignant bars from Bourne, “Final Form†makes for a strong follow-up to his 2022 mixtape Glimpse. The song contains thoughtful…
LA-based artist It’s Midnight has returned with a new single called “Show Meâ€. Continuing his run of well-received singles that incorporate elements of R&B, hip-hop, and pop, “Show Me†is an elegant, refined track that further attunes…
Rochester, New York has been home to some of the most talented musicians in the world. The city has produced icons like Lou Gramm, the lead vocalist of the band Foreigner, and Chuck Mangione, the famous jazz…
After a three year hiatus, Jon Jones is officially back, defeating Ciryl Gane just two minutes into the first round to claim the vacant UFCÂ Heavyweight belt and cement his legacy of being the greatest pound-for-pound greatest fighter…
Yo, what’s good hip hop heads and all music lovers ?- we have some exciting news! Kali Streetz has just entered the DRT Global Top 150 Independent Airplay Chart at #148 with his hit single “Wednesday.†This…
adidas Adilette 22 Slide Surfaces in “Clay Strata” Featuring marbled patterns across topographic textures. 4 Hrs ago 1,164 Hypes   Jordan Brand Presents Its Summer 2023 Retro Collection On deck from the Jumpman is the Air Jordan…
Jordan Brand Presents Its Summer 2023 Retro Collection On deck from the Jumpman is the Air Jordan 1 High “Lucky Green,†return of the Air Jordan 4 “Thunder,†an Air Jordan 13 “Black Flint†makeup and a…