Parquet Courts and Goose Island have announced their limited edition beer that will be available at this year's Pitchfork Music Festival, which takes place July 19-21 in Chicago's Union Park.
The Belgian-style witbier is called "Wit Awake" and will be served in 16-ounce cans. The artwork for the can was designed by the band's Andrew Savage — better known as A. Savage — and Goose Island's proceeds will go to Freedom For Immigrants.
"We brewed an easy drinking Belgian style wit that's meant to be enjoyed while baking in the July Chicago sun at a music festival," Goose Island said in the caption of their announcement on Instagram.
This isn't the first time an artist has collaborated with Goose Island for Pitchfork Fest. Since 2013, other collaborators have included Chance The Rapper, Sharon Van Etten, Twin Peaks, Run The Jewels, S U R V I V E's GI5-5538, and Japandroids.
"With my history in the music industry I was a witness to the powerful connection between music and beer… I can tell you where I had some of my favorite beers for the first time, usually at a concert or when I was about to go to a concert," Goose Island president Todd Ahsmann told Billboard earlier this year. "It's the same with music. I can remember the smells of certain beers or beers I drank at a concert, so I figured other people might as well."
Parquet Courts are set to perform on Saturday, July 20. Tickets are available here.
See the full post and artwork below as we gear up for the fest on July 19-21.
We're excited to announce that we collaborated with @parquetcourts for this year's @Pitchforkfest beer. We brewed an easy drinking Belgian style wit that's meant to be enjoyed while baking in the July Chicago sun at a music festival. All proceeds from this beer will go to @migrantfreedom, a nonprofit working to end U.S. immigration detention. ⠀ ⠀ Keep an eye out for these cans, which were designed by Parquet Court's co-lead vocals and guitarist Andrew Savage, at Pitchfork next weekend. ⠀ ⠀ Brewer's Notes:⠀ Style: Belgian style wit⠀ ABV: 4.9%⠀ IBU: 20⠀ Malts: White Wheat, Pilsen, Flaked Oats, Honey Malt⠀ Hops: Spalt Hallertau⠀ Kettle Additions: Orange Peel, Moroccan/Indian Coriander blend