UPDATE:Â Patagonia Inc. has officially settled its trademark infringement lawsuit with GAP Inc. While no details were made public, the judge agreed to dismiss the case after both sides agreed to drop the claims. Patagonia initially sued GAP in November last year for copying its signature Snap-T Pullover, pointing to blatant similarities between GAPâ€™s design and Patagoniaâ€™s signature snapped flap pocket design and â€œP-6â€ mountain logo.
â€œThe GAP infringements have caused or are likely to cause dilution of Patagoniaâ€™s famous and distinctive mark by diminishing its distinctiveness and singular association with Patagonia,â€ the company said. â€œGiven how derivative the GAP Infringements are of Patagoniaâ€™s original designs and logo, there is no question that GAPâ€™s copying has been willful and deliberate.â€
In addition to the potential of customers mistaking the GAP offerings for a Patagonia product, the brand pointed to the fact that even if customers did zoom into the branding details, there is a high likelihood of them mistaking â€œthis to be one of GAPâ€™s many collaborations.â€
Patagoniaâ€™s case against GAP follows similar lawsuits filed by the company against Walmart and lifestyle brand Robin Ruth USA over its â€œP-6â€ Trout Logo.
Following its fallout with Ye, GAP now lands itself in legal trouble with outdoor clothing retailer Patagonia which recently filed a lawsuit accusing the American clothing brand of copying its signature Snap-T pocket design found on its fleece sweaters for over three decades.
According to Reuters, Patagonia filed a complaint in San Francisco federal court on Tuesday night, citing Gapâ€™s recent sale of fleece jackets that illegally copy both its buttoned flap pocket design and the rectangular â€œP-6â€ logo which depicts a mountain range. The â€œadoption of designs and logos bearing even more similarity cannot have occurred by accident,â€ writes Patagonia. Part of the lawsuit references a one-star review of Gapâ€™s product which writes, â€œObvious Pata*gonia ripoff. I had to zoom in just to ensure that the logo was GAP.â€
As a popular mainstay of the brandâ€™s product lineup, Patagoniaâ€™s Snap-T pullover has previously been displayed at exhibitions in New Yorkâ€™s Museum of Modern Art and Londonâ€™s Victoria & Albert Museum. Take a look at a side-by-side comparison of the GAP and Patagonia jackets below.
Patagonia is suing the Gap for trademark infringement over these maybe-the-logo-was-a-step-too-far fleeces. Patagonia v. The Gap, No. 22 cv 7437 (NDCA Nov. 22, 2022) pic.twitter.com/egXu6lFKbR
â€” Casey Hewitt (@cahwit) November 23, 2022
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