Percival’s New ‘Seinfeld’ Collection References Jerry, Kramer and George’s Signature Styles


U.K. menswear label Percival has joined forces with Warner Bros. Discovery to craft an exclusive capsule collection honoring 25 years since the final episode of the legendary sitcom, Seinfeld. Packed with references to the cult-favorite show, the range reflects Percival’s commitment to “subverting the classics” with a ’90s twist.

The capsule champions the quintessential styles of Jerry, Kramer and George Costanza, with a line of graphic tees, a Kavorka houndstooth blazer and warm-weather knitwear featuring an eight-ball jacquard. More directly, the collection includes the “Pop In” shirt and the “Low Talker” Cuban, nodding to famous moments in the series. Additionally, lobster detailing on Hamptons resort shirts calls back to the unforgettable lobster trap from season five.

“At Percival we’re all huge fans of Seinfeld and it has been an honor to work on these pieces,” said Chris Gove, founder of Percival. “It’s been such a fun process digging into each episode and drawing inspiration for our designs and we’re delighted with how everything has come out.”

The Percival x Seinfeld collection will be available to shop online and in stores beginning May 11. Take a look at the range in the gallery above.

In more fashion news, Todd Snyder crafted a sophisticated menswear with “The Bohemian Gentleman” collection.

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