With Superbowl LVII, also known as the Rihannabowl, on the horizon, a series of commercials and activations have arisen in anticipation of football’s biggest day of the year. But in building excitement for this year’s halftime show by Rihanna, New York City’s infamous Popular Jewelry has designed three custom pieces for the superstar/business mogul.
Patronized by the likes Lil Uzi Vert, A$AP Rocky, Skepta, Playboi Carti, Kim Jones and more, Popular Jewelry has become a staple in New York City, especially in Chinatown’s jewelry district. Given A$AP Rocky’s relationship with the store and its owner, Chiok Va Sam (a.k.a. A$AP Eva), it is fitting that they would be a part of celebrating this musical milestone in Rihanna’s career.
The three diamond-encrusted gold pieces include Rihanna’s signature “R,†her badgalriri cartoon logo and her football-in-hand promotional image. Shining bright like the singer’s hit song “Diamonds,†the pieces come in both yellow and white gold with traditional and black diamonds.
Take a look at the eye-catching pieces in the video above.
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