Today, we’re excited to engage in a conversation with the artist Power, who has been carving a unique niche in the music industry. Known for his distinctive blend of sounds and profound messages, Power’s latest release, “So Fine,” is a testament to his artistic evolution. As we explore his creative process and delve into the essence of this new song, join us in discovering the layers of meaning and musical ingenuity that define Power’s work.
The “So Fine” music video showcases a slow, alluring dance with your co-star. How did you develop the chemistry seen on screen, and what role does dance play in conveying the song’s message?
We are very selective with our actresses; we always make sure that the chemistry is deeply felt and is already present before we ever approach filming day. The team makes sure that the actress is in alignment with my energy, frequency, and vibration, and this can be clearly seen in all of our masterpiece music videos that I produce, write, and direct myself. It’s all about energy; if you mute the music videos and just watch the films with no music, you can see or feel the sexual energy, and that’s exactly what we always aim for as our standard bottom line when creating films. Dance is key when conveying the song’s message! There is something ancient about dance; it communicates what words cannot describe, and that’s what you see and hear in this music video, “So Fine.”
The backdrop of the video transitions through various scenes, including a mesmerizing rainy setting. How do these changing backdrops enhance the storytelling of “So Fine”?
The changing backdrops immensely enhance the storytelling of the film by helping to emphasize the different emotions and feelings we go through when we feel a strong attraction towards another. Each thought and feeling we experience is like a total world in itself, so we thought we would visually storytell this by showing all the worlds we go through when we feel strong desire and attraction. Each mood we experience in life is an emotional environment, and we tastefully and artistically presented this here, very accurately, in this particular film.
What was the inspiration behind the unique use of light and color in the “So Fine” music video, and how do these elements reflect the song’s mood and lyrics?
Life is full of beauty and color! The unique use of light and colors in “So Fine” are visual expressions of how we go through the full emotional spectrum of all feelings when we experience attraction, desire, and love. These elements reflect the song’s mood and lyrics because they visually express all the different feelings we experience when we are in the gravitational pull of desire and attraction, which can be clearly heard and felt in the song’s lyrics.
The chorus of “So Fine” is particularly catchy and memorable. Can you share the creative process behind crafting such an impactful hook?
Definitely! I was closing my eyes and reminiscing on the moments when I ran into some of the past flames in my life, and the first words and thoughts that entered my mind when I saw these women were “damn, how’d you get so fine?!” I just kept it real and shared what I felt, saw, and heard in my mind when I first laid eyes upon some of the beautiful ladies that I dated in the past. I believe that’s the true way to have successful or impactful songwriting—by keeping it true, authentic, and supremely relatable.
Your lyrics in “So Fine” narrate a story of newfound love and desire. What personal experiences or influences shaped these themes in the song?
When I was writing and creating the lyrics for “So Fine,” my main focus was to create that excitement you feel when you see someone that you are supremely attracted to for the very first time. You know that strong surge of energy that courses through your veins?! It’s like lightning and electricity blasting through you, and that’s what I wanted my fans to experience when they listen to the track. My aim was to create a song that brings you back to that moment when you feel wild, free, and ready to fall head over heels with someone you just saw for the very first time, and that you immediately know or feel that they undeniably ignite the flame within you.
In “So Fine,” you’ve blended different musical elements seamlessly. How do you approach the fusion of genres in your music?
Let me start off by saying that I LOVE ALL MUSIC! I listen to everything, so naturally, everything flows out of me when I am creating. More specifically, I set out to create my own lane and distinct sound of music when I first got into this mainstream music industry game. I swore that I would never try to sound like anyone else and would remain true to what I heard in my mind and truly felt in my heart. I am proud to say that the byproduct is that I pioneered my own genre of music, which is called Hip-Hop, Pop, and R&B. It’s my own distinct sound, where I rap the verses like a true hip-hop MC, and then I sing the choruses, bridges, and hooks like a true pop and/or R&B singer. I fused together hip-hop, pop, and R&B, all into one distinct sound that you can now call power!
Growing up in California has influenced your music significantly. How do these roots surface in “So Fine,” both lyrically and musically?
California is full of sunshine, baby, full of LIGHT and LIFE…the same can be said of the experience of unconditional love, and that’s what “So Fine” invokes in the listener. You can’t help but feel upbeat, positive, and energetic when you kick it out in California, so that’s the vibration you feel when you listen to “So Fine,” and especially when you watch the film for it! Lyrically and musically speaking, the overall essence and embodiment of California and the experience of universal love can be found in both the track and film.
You’ve often cited figures like Tupac and Nipsey Hussle as inspirations. How do their legacies and your shared life experiences influence your approach to music and songwriting?
Tupac and Nipsey helped show me that you can have an impact on the listener, and you can invoke positive change within the listener. Music carries an underlying message, and both of these legends helped show me that you can truly make a difference with the way you craft your music and the messages contained within it. Their legacies live on through me, as I will continue to speak the truth and shine as a beacon of light for all. I will continue to lead by example and demonstrate the innate potential of positive transformation that is contained within all human beings. My life story is a living testament to this and is the underlying influence behind all my creations. My purpose on this planet is to inspire all beings to strive to reach their greatest potential in mind, body, and spirit.
Reflecting on your debut album, One Love, how do you see “So Fine” fitting into the evolution of your sound and the messages you want to convey?
“One Love” was my debut album to spread Unity, Love, and Light across this planet. “So Fine” was one of the many facets of love that we all go through; it was a positive way of expressing what we feel towards one another when we feel that raw, sexual attraction. It was also an opportunity to redefine this toxic mainstream culture within music, where women get objectified into demeaning or condescending terms (lyrically speaking) and where they are straight-up insulted by what they are called and referred to. It’s demoralizing to listen to. Throughout the entire album “One Love,” women are lyrically represented as equal to men, and I went out of my way to imply that we need to be more appreciative of these divine feminine goddesses. Now that’s what I call the evolution of hip-hop and R&B music, both sonically and lyrically speaking.
With the release of “So Fine” and your ongoing music journey, what is the overarching message or goal you aim to achieve with your art?
My overarching aim has already been achieved, and I’m going to powerfully continue to build upon this vision of redefining the toxic culture of what we call mainstream music and pop culture. My art speaks for itself; I am truly on this planet to bring in the dawn of a new age for art, for both film and music, where we spread unity, love, and light. It’s time to uplift the planet with uplifting, positive, and inspiring energies so that we raise our consciousness to an entirely new level. We are just getting started, so expect this waterfall of love you hear in my debut album, “One Love,” to turn into a tsunami of unstoppable heartfelt energy and vibrations spreading across the entire planet!
Thank you, Power, for sharing your insights and for your dedication to creating music that uplifts and unites. Your journey and work are a testament to the power of music as a tool for positive change. We eagerly await your future endeavors and the continued impact of your art.