New York, NY – Rae Sremmurd and Rich The Kid are each recognized for his or her style sense as a lot as their music. Now, they goal to convey their style recreation to new heights as they lately signed a cope with Wilhelmina Models.
Rich The Kid defined in a press launch that he joined Wilhelmina Models as a way to get “nearer with manufacturers, and likewise will assist me with getting on the market extra.” The “New Freezer” rapper additional defined why style was vital to him, including, “it’s my look, so I really feel like style performs a giant half in music.”
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Rae Sremmurd additionally expressed their eagerness in working with the longtime style company in an emailed assertion.
“We’re excited to affix the Wilhelmina household; they take dangers within the style business the identical approach we take dangers in music,” the star duo defined. “We bought loads of dope issues developing, so it’ll be cool to see how we will take it to the following stage in style.”
While Wilhelmina by no means had a status for working with Hip-Hop artists, other than Nicki Minaj longtime company goals to beef up their movie star division and “enhance its focus within the movie star sphere”.
“When I got here to Wilhelmina about three years in the past, our movie star division actually wasn’t as sturdy as it’s now. It was a part of my enterprise to essentially be engaged within the movie star a part of our enterprise,” stated Bill Wackermann, the style agency’s CEO. “Wilhelmina has all the time had a star a part of our enterprise — we had Beyoncé when she left Destiny’s Child, we had Whitney Houston again within the day, we had Usher, however it had turn out to be kind of quiet.”
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To Wackermann, style partnerships are a significant alternative for artists and celebrities that deserves robust navigation.
“Fashion is such a world inside itself — it’s very particular,” Wackermann stated. “We specialize with the movie star within the style and wonder house, and that’s all we characterize them for. If it’s a automotive business, that’s not us, however, if it has to do with style or magnificence, that’s the place we characterize them.”
He added, “We search for individuals who have a artistic eye and outlook, and that they love style.“If you’re going to play within the house right this moment, it’s bought to really feel genuine and it’s bought to return from an actual place.”