Just over three years removed from delivering his Ephemeral full-length, Rich Aucoin has now lifted the curtain on a new four-track EP.
Titled Hold, Aucoin’s latest recorded effort arrives March 16. As a taste what’s to come, the songwriter/producer has shared EP cut “Release” alongside a music video, which you can find in the player below.
The Dave Hung-directed clip was shot on four separate occasions and finds Aucoin floating in the water f the coast Nova Scotia. As Aucoin lays in the water, he repeated the mantra there being no shark attacks in Nova Scotia while the crew flew drones from the shore. “Release” also marks the only track to have been completed prior to Aucoin’s laptop getting stolen on a surf trip to Costa Rica last year.
No stranger to encouraging fans at his live performances to shoot him a text for new music, Aucoin is sending “Release” to everyone who has gotten in touch with him over the past six years today, totalling almost 16,000 friends and strangers. A poster campaign in a number cities encouraged longtime fans and new ones to text him at 902-877-6534.
“What we’ve been thinking is that it’s kind like an inside joke for the people that have already seen the show, but still welcoming if someone wants to get introduced to my music through seeing a random poster on Toronto’s Queen Street] and texting me,” Aucoin tells Exclaim! “I didn’t want to make a big mailing list. Instead, I wanted it to be a quick personal exchange. By fering my phone number, there’s a trust on both ends.”
Aucoin will also take his legendary live show on the road for a handful dates in late February and March, which you can find below.
1. The Fear
2. The Dream
3. The Middle
02/20 Montreal, QC – Bar Le Ritz
02/21 Ottawa, ON – House TARG
02/22 Guelph, ON – The eBar
02/23 Hamilton, ON – Mills Hardware
02/27 Brooklyn, NY – Elsewhere
03/01 Toronto, ON – The Drake Underground