Hip Hop NEWS

Rising R&B Artist Raveena On Her Stunning Debut ‘Lucid’

From: Stamford, Conn.
Age: 25
Label: Moonstone

Finding Her Voice: Born in Massachusetts to Indian immigrants, Raveena grew up listening to Ella Fitzgerald, Billie Holiday and Sade — and used music to reclaim a voice she felt was marginalized. The R&B singer moved to New York from Stamford in 2015 and met producer Everett Orr, who quickly became her primary collaborator, and later, her romantic partner, too. She has since toured with Charlotte Day Wilson and played Tyler, the Creator’s Camp Flog Gnaw Carnival.

Boss Lady: Raveena has written all her own songs, recorded them with Orr at her Queens home studio and directed all her music videos. Everything to date has been released independently through her own label, Moonstone. “I’ve always wanted to present everything exactly how I see it in my head,” she says. “There’s more power in it. You can own your masters and you can take a greater percentage of everything you’re putting in — you put in so much as an artist.”

Dream Team: Last summer, the singer-songwriter hired leading DIY management team Christian and Kelly Clancy, the couple known for working with Tyler, the Creator, Solange, Frank Ocean and the late Mac Miller. Says Raveena: “They’re all about pushing forward-thinking artists who are trying to do something different and completely their own, and allowing artists to] create a universe around them.”

Seeing Clearly: In May, Raveena dropped her debut full-length, Lucid, a poignant introduction to her warm and meditative perspective, teaming with Empire for distribution. The first half confronts past traumas of an abusive relationship, while later songs, like the luminous “Floating” and “Still Dreaming” — about falling for the right person — are full of self-love and assurance. “I want people to feel their stories of pain and healing and joy come through,” she says. “To pass on that love through my music — that’s the main thing.”

This article originally appeared in the June 15 issue of Billboard.


Pook Hustle – Mediocre