Rolling Loud and Leviâ€™sÂ® announced their global partnership earlier this year, celebrating 50 years of hip-hop and 150 years of the iconic Leviâ€™sÂ® 501Â® jeans with a specialized merch capsule sold at Rolling Loud events, along with activations and events across the globe.
To celebrate the dual anniversaries, Rolling Loud and Leviâ€™s announce a specialÂ 501Â® Day celebrationÂ onÂ May 20thâ€“the date in 1873 when Levi Strauss & Co. was granted a patent on the process of riveting pantsâ€“featuring four club concerts in four different cities;Â Tokyo,Â Paris,Â London, andÂ Oakland.
The series of concerts offers fans a unique opprotunity to see beloved artists, includingÂ Kehlani,Â Little Simz,Â Headie One, andÂ Lil Tecca, perform in a more intimate setting.Â Tickets for 501Â® Day club shows can be found atÂ rollingloud.com/levis501, and view details about each individual show below.
Oakland, CA, US
Supporting: DJ Five Venoms, more TBA
Venue: The Fox Theater
Headliner: Little Simz
Supporting:Â K Trap, Unknown T, Sainte
Headliner: Headie One
Supporting:Â Franglish, Lujipeka
Venue:Â Ã‰lysÃ©e Montmartre
Headliner: Lil Tecca
Supporting: Aklo, Tana, DJLEAD
Venue: Spotify O-East
Style and fashion have always been cornerstones of hip-hop as a culture. When hip-hop first emerged from New York City house parties 50 years ago, many of its pioneering artists sported Leviâ€™sÂ®. Each 501Â® Day club show will include unique Leviâ€™sÂ® x Rolling Loud 501Â® Day merchandise that speaks to the city and celebrates its character
â€œFor years, Leviâ€™sÂ® have been the uniform for both the fans in the crowd and the artists on stage at Rolling Loud,â€Â said Rolling Loud FoundersÂ Matt ZinglerÂ andÂ Tariq Cherif.Â â€œBecause so many of our fans are there for the music as well as the merch, weâ€™re excited to have one of the most influential apparel brands of all time design special clothing for each event. Weâ€™re also honored to serve as Leviâ€™sÂ® first global partner and to celebrate history by bringing Rolling Loud events to new cities.â€
â€œAs we commemorate the 150th anniversary of Leviâ€™sÂ® historic 501Â® jeans, weâ€™re thrilled to partner with Rolling Loud to support the artists, enhance the fan experience, and reflect on hip-hopâ€™s incredible historical journey,â€Â saidÂ Mark Foxton, Head of Global Partnerships and Collaborations at Levi Strauss & Co. â€œNo festival brings together more people to celebrate the culture of hip hop than Rolling Loud and no piece of fashion has been as central to hip-hop as the 501Â® jeans. Through exclusive merchandise and unique activations, we truly want to amplify the authentic connections at these incredible festivals and shows.â€Â
Rolling Loudâ€™s partnership with Leviâ€™s continues through Rolling Loudâ€™s run of global festivals this summer, starting withÂ Rolling Loud Rotterdam, continuing in Europe withÂ Rolling Loud PortugalÂ andÂ Rolling Loud Germany, and culminating withÂ Rolling Loud Miami, the brandâ€™s flagship festival. These festivalsÂ will feature a special Leviâ€™sÂ® x Rolling Loud capsule collection with limited-edition merchandise designed by local partners. Additionally, each festival will offer an all new Leviâ€™sÂ® Tailor Shop experience where designers are available on site to fulfill customization requests. Members of Leviâ€™sÂ® Red Tabâ„¢ program â€“ which offers exclusive early access to the latest collabs, limited-edition launches, and sales â€“ will receive exclusive access to merchandise and experiences at the festivals and shows.
Tickets and information for Rolling Loud Rotterdam (June 30 â€“ July 1), Rolling Loud Portugal (July 5 â€“ 7), Rolling Loud Germany (July 7 â€“ 9), and Rolling Loud Miami (July 21 â€“ 23) can be found atÂ rollingloud.com.
Limited Leviâ€™sÂ® x Rolling Loud merchandise will be available for purchase atÂ levi.com.
Â© 2023, Seth “Digital Crates” Barmash. All rights reserved.