Jordan Brand is releasing its iconic “White Cement†colorway to celebrate the 35th anniversary of the Air Jordan 3. As part of 2023’s ongoing “Reimagined†series, the model features a retro-inspired shape and a “Summit White/Varsity Red/Cement Grey†color story taken from an original 1988 colorway. Ahead of its release, the below roundup spotlights covetable AJ3s, including memorable models like “True Blue,†“UNC†and a noteworthy collaboration with A Ma Maniére.
Stay tuned for the drop of “White Cement Reimagined†on March 11, and check out the below selects and more on GOAT.
Release Date: March 11, 2023
Lowest Price: $354 USD
“White Cement Reimagined†is a modern iteration of an iconic OG colorway featuring vintage detailing borrowed from its 1988 debut. White leather uppers are paired with elephant print overlays that wrap around the outer heel and toe cap. This color story is contrasted by hits of “Summit White/Varsity Red/Cement Grey†throughout the eyelets, midsole, outer heel and outsole. Red Jumpman branding sits atop the tongue with additional pops of “Varsity Red†applied to the counter lining while “Nike Air†branding adorns the outer heel. At the base, a visible Air unit provides ample support. Weathered OG packaging and a retro-inspired pamphlet pay homage to Tinker Hatfield’s original design and the sneaker’s ever-evolving legacy in the fashion sphere.
Release Date: September 10, 2022
Lowest Price: $197 USD
This OG reincarnation delivers on the nostalgia and lore surrounding the 1988 release. “Fire Red†opts for a cement-patterned lower half with crisp white paneling throughout the midsole, adorned with pops of red, notably at the midsole, collar and eyelets. Original “Nike Air†branding stamped at the back of the heel, along with the bright red Jumpman motif decorating the tongue, are modern embellishments that distinguish the sneaker from its 2007 and 2013 predecessors. Offsetting the white base are cement accents applied to the heel counter and light gray paneling situated near the eyestays. Additional hits of gray appear as piping along the collar and the rubber outsole.
Release Date: February 20, 2021
Lowest Price: $251 USD
Originally debuted in 2007, “Cool Grey†returned to the AJ3 family in 2021. True to its namesake, this colorway is a monochromatic execution dominated by tonal gray accents and two-tone elephant paneling at the outer heel and toe cap. “Orange Peel†and “Sport Red†accents disrupt the muted color story near the eyelets, including the Jumpman and “Air†branding ornamenting the back of the heel and tongue. An exposed window at the mudguard gives a peek of the orange Air unit underfoot.
Release Date: April 28, 2021
Lowest Price: $344 USD
James Whitner followed the release of his short film, “Raised By Women,†with a sneaker drop of the same name in April 2021. The model was first exclusively available to women through an online raffle, then later released in extended sizes to the masses. “Raised By Women†is a unisex, soft-washed iteration of the classic AJ3. The silhouette is dressed in white tumbled leather and constructed from tonal gray suede and cream hues hugging the collar, mudguard, outer heel, outsole and toe cap. This two-tone color scheme also appears on the oversized molded heel panel displaying “Nike Air†branding. The quilted fabric outfitting the interior collar adds a touch of texture and metallic-toned sheen. Silver-toned Jumpman and A Ma Maniére branding adorn each tongue.
Release Date: October 30, 2021
Lowest Price: $241 USD
The 2021 release of “Pine Green†closed out Jordan Brand’s 2021 holiday lineup. The visually striking silhouette pairs black and green colorblocking with a crackled elephant pattern applied to the mudguard. In lieu of smooth-grain leather, velvety black suede dresses the uppers with contrasting hits of gray piping along the topline and medial walls. Green perforated leather hugs the collar. Beneath, a stealthy black “Air†panel rounds out the outer heel. Glossy green inserts support the midsole with matte white and gray structuring underneath.
Release Date: March 07, 2020
Lowest Price: $499 USD
“UNC†debuted as a player exclusive in 2018. In 2020, the colorway was released to the general public. Before gaining mainstream popularity, the model circulated amongst players on the University of North Carolina’s football and basketball teams. “UNC†is a simple construction fronted by icy white nubuck and “Valor Blue†embellishments at the mudguard, eyelets and Jumpman branding on the tongue. The heel counter and toe cap feature elephant overlays, while light gray rubber equips the outsole.
Release Date: February 17, 2018
Lowest Price: $279 USD
The 2018 release of “Black Cement†ushered in many firsts, like the embroidered Jumpman icon stamped atop the tongue and “Nike Air†lettering applied to the outer heel. Its stealthy composition deploys various expressive elements: a perforated collar, pebbled and smooth-grain leather paneling at the uppers and glossy rubber structuring at the midsole. Contrasting red and gray accents appear throughout the hardware, collar and tongue. The composition sits atop a white and gray outsole, with an exposed Air unit for a comfortable ride.
Release Date: November 25, 2016
Lowest Price: $205 USD
“True Blue†is a nostalgic OG model for many sneakerheads. It’s one of four original colorways released in 1988. Composed of white pebbled leather, hits of color sparingly contrast the model, creating an arresting fusion of texture. Vibrant blue and red piping accentuate the collar while crackled elephant overlays envelop the outer heel and toe cap. “Nike Air†lettering embellishes the back of the heel, with the signature Jumpman logo embroidered atop the tongue.
