We certainly haven't heard the last of Shinedown's latest album, Attention Attention — whose "Monsters" gave the Florida quartet its 14th Mainstream Rock Songs chart topper. And we haven't seen the last of it, either.
The group has released videos for all of the album's singles so far, and frontman Brent Smith tells Billboard that during an early August break in the tour, the group will assemble to film "band scenes" for videos for the remaining nine songs, with plans for a short film that will be built around the clips.
"Just like it was from the audio side, the album is also going to be realized from the visual side," Smith says. Working with director Bill Yukich, Shinedown has already released videos for "Get Up," "Devil," "Human Radio" and "Monster." "They all tell different stories that kind of link up with each other," Smith says. "There's a lot of characters you haven't met yet. We're taking care of that in August, and for the rest of the year we're going to be compiling the scenes for all the other songs. We're kind of Pulp Fiction-ing it."
Smith says Shinedown hopes to have the film finished and out during early 2020 and is "talking about premiering it in some unique place. This is the direction it's going now; People want to see the visual with the music more and more, and I think that's important because it allows another side of creativity," Smith notes. "I've seen the language become about the 'album film'; 'Check out the album film!' A lot of this started with Beyonce, with Lemonade, when she did that. And if you look up the Lumineers on YouTube, there's a thread throughout everything. A lot of the newer artists are making their albums complete pieces where they're making a visual for every single song. It's just part of the different way people listen to and consume music now — and it's exciting."
Shinedown's latest tour kicked off June 25 and will run through Oct. 19 in North America, with a European leg starting Nov. 12 in Copenhagen and plans for more international touring in 2020. Attention Attention, Shinedown's sixth studio album, debuted at No. 5 on the Billboard 200 in May of 2018 and was the group's first release produced solely by bassist Eric Bass. Smith says that "the evolution of this album is kind of right on par with where it needs to be right now," but even with the additional video work looming Shinedown is already starting to think about its next recording project.
"We're already kind of putting ideas down," Smith reports. "We're fleshing it out. We have a direction we think we want to go in that's going to be completely different than anything we've tried to do. We've tried to do it in the past but we just weren’t ready for it. I don't mean to be so mysterious about it, but I think people are going to be really jazzed about it. But in the same breath we want to make sure we realize everything that is Attention Attention. We've got a lot going on, but we like that."