Hip Hop NEWS

Stray Kids Begin New Era With Best U.S. Sales Weeks & Artist 100 Debut

The promising boy band are reaching new heights led by their anthemic new single “Miroh.”

With the release of Stray Kids' Cle 1: Miroh album, the quickly rising boy band kicked off a new era in their musical career and that's already proving to be a major success on the Billboard charts.

The nine-member group's Cle 1: Miroh debuts at No. 3 on the World Albums chart, selling 1,000 copies in the week ending March 28, according to Nielsen Music. This marks the act's best sales week for an album in America to date. The LP also becomes the group's fifth Top 10 entry on World Albums to date and while it marks their best sales week for an album, the group had hit a higher position when their Mixtape release hit No. 2 early last year. Miroh generated 1.7 million on-demand audio streams for its songs in the week ending March 28.

Stray Kids also enter at No. 13 on Heatseekers Albums, a ranking that sees far fewer K-pop acts. The band has also sent all five of their past releases to this chart as well.

Notably, SKZ also make their debut on the Artist 100 chart this week, which measures artist activity across key metrics of music consumption, blending album and track sales, radio airplay, streaming and social media fan interaction to provide a weekly multi-dimensional ranking of artist popularity. The guys enter at No. 90 becoming just the 13th K-pop act and eighth Korean group to enter the all-genre ranking.

The general peak of interest in Stray Kids' new release can also be seen in the group has hit a new high on the Social 50 chart (jumping to No. 4 this week) as well as the fact that their I am YOU album has returned to World Albums (re-entering at No. 14 for its third non-consecutive week on the chart). I am YOU has sold 2,000 copies in the U.S. in total since its October 2018 release.

Over on Billboard's World Digital Song Sales chart, the title track from Cle 1: Miroh also scores a new best-sales week for a song and new peak position for Stray Kids. "Miroh" debuts at No. 2 on the tally, a new high for the group after hitting No. 6 with "Hellevator" in 2017. The pulsating anthem sold 1,000 in the week ending March 28, marking the best sales week for any of their songs.

With Stray Kids' dedication to self-producing and writing their own music, Cle 1: Miroh arguably represents Stray Kids' clearest music vision for their music that the band told Billboard last year represents people their age "questioning and figuring out their life." From the message about navigating the twists and turns of adolescence (see new songs like electronic hip-hop "Boxer," the experimental rap/rock hybrid "Maze of Memories or the R&B throbber "19"), its uplifting anthems (like EDM banger "Victory Song" and the anthemic title track), as well as tracks with some fascinating deeper themes (the title "Chronosaurus" is a word combination of Chronos, the Greek god of time, and Kronosaurus, the humongous crocodile-like dinosaur, all to represent the idea of time being like a monster), Stray Kids seem well on their way towards intriguing and hooking a larger, international audience just a year into their career.

Watch Stray Kids perform "Victory Song" live on Korean music program M Countdown below:

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